Tuesday, March 29, 2011

birth choices television commercial

Midwives Australia and Maternity Coalition are applying to SBS TV for some sponsored airtime for television commercial raising awareness of birth choices, as part of the SBS Foundation's support program for community and not-for-profit groups. To be successful, we need your help

We need to provide a 30-second TV-ready commercial. Nic Edmonstone, noted Brisbane film maker specialising in birth films, has offered her creative support to the project but we urgently need digital images and footage related to birth, pregnancy care or early motherhood. Please circulate this request far and wide via all your networks, and lets see how many beautiful images we can collect

Given SBS's focus on cultural diversity, we are particularly keen to include some images/footage which show culturally diverse birth practices/traditions. So please make an extra special effort to extend this request to those who might be able to share such images in particular

Before sending us any images or footage, please ensure that you have permission of all people depicted in the footage/images to share them, and for them to be potentially included in a TV commercial. Midwives Australia and Maternity Coalition will not use the images for any other purpose and we hope that the involvement of Nic Edmonstone in the project will also give people confidence that their images will be treated with the utmost respect.

Please send digital footage/images to tvcommercial@maternitycoalition.org.au as an attachment.
In the text of the email please include your name, address, email address and telephone contact details. Please also include the following statement: "I give Midwives Australia and Maternity Coalition permission to use my attached footage/images for a TV commercial raising awareness of birth choices. I have permission to share this footage/images from all people depicted. I acknowledge that my footage/images may not be used in the final TV commercial and that the TV commercial is part of a proposal to SBS television that may be unsuccessful. I understand that my footage/images will not be used for any other purpose."

Thank you for your help – we will contact everyone that submits images/footages to let you know the outcome of our proposal.

Kind regards,

Sarah Kerr
National President


08 8369 2101 or 0417 381 598

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